What Is Integrated Marketing? A Layman’s Primer
In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated message. Every one of those words is significant, but...
View ArticleGlobalization To Personalization
The term “technology” is a loaded term that implies a bit of a paradox. The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities. You could live multiple...
View ArticleHow Your Fantasy Football Strategy Can Improve Your Digital Marketing Strategy
Every year, 30 million people will play fantasy football. It has grown into a billion dollar industry spawning television shows, literature, and honest to goodness academic research. ESPN, for example,...
View Article5 Proven Steps to Raise More Money with Your Year-End Fundraising Efforts
By now, you probably have seen Christmas decorations starting to appear in stores. It seems the holiday season arrives earlier each year! The reason for this is November and December are the two...
View ArticleConvergence and Integration: The New Standard
It was just a few years ago when words “convergence” and “integration” emerged onto the scene. Until that time in the non-profit world, Media, Donor Development, Public Relations, and Creative were...
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Are Your Media Partners “Facebook Certified?”
Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in...
View ArticleA Friendly Pair of Eyes
Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to...
View ArticleAre You Making the Most of Closed Captioning?
Over the past few weeks, I have been in several public places that had monitors showing television programming, however the sound was either low or off due to the location. That would not be a problem...
View ArticleClik here to view.
What Is Integrated Marketing? A Layman’s Primer
In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated message. Every one of those words is significant, but...
View ArticleClik here to view.
Globalization To Personalization
The term “technology” is a loaded term that implies a bit of a paradox. The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities. You could live multiple...
View ArticleClik here to view.
5 Proven Steps to Raise More Money with Your Year-End Fundraising Efforts
By now, you probably have seen Christmas decorations starting to appear in stores. It seems the holiday season arrives earlier each year! The reason for this is November and December are the two...
View ArticleClik here to view.
Are Your Media Partners “Facebook Certified?”
Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in...
View ArticleA Friendly Pair of Eyes
Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to...
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