Are You Making the Most of Closed Captioning?
Over the past few weeks, I have been in several public places that had monitors showing television programming, however the sound was either low or off due to the location. That would not be a problem...
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What Is Integrated Marketing? A Layman’s Primer
In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated message. Every one of those words is significant, but...
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Globalization To Personalization
The term “technology” is a loaded term that implies a bit of a paradox. The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities. You could live multiple...
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5 Proven Steps to Raise More Money with Your Year-End Fundraising Efforts
By now, you probably have seen Christmas decorations starting to appear in stores. It seems the holiday season arrives earlier each year! The reason for this is November and December are the two...
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Are Your Media Partners “Facebook Certified?”
Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in...
View ArticleA Friendly Pair of Eyes
Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to...
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